Chivas Brothers: News, Information and Reviews
Chivas Brothers, the Scotch whisky unit of Pernod Ricard, has launched a global advertising campaign for its Chivas Regal 18 Gold Signature variant.
Mon, 19 Jul 2010 11:58:00 GMT
While our paths have crossed on an almost monthly basis over the last six years, just-drinks has never interviewed the chairman and CEO of Pernod Ricard's Chivas Brothers unit, Christian Porta. So, when Olly Wehring was invited to the official opening of The Glenlivet's distillery extension last month, he took the opportunity to finally pin Porta down for a chat on all things Chivas.
Thu, 01 Jul 2010 16:03:00 GMT
Focusing on the definition of the age statement for Scotch will surely benefit competing brands as much as it will help Ballantine's, Chivas Regal, Royal Salute and The Glenlivet. But, gallant though this may seem, Chivas believes that as a major player in the aged blends category it is well-placed to benefit from any rising tide.
Mon, 28 Jun 2010 17:29:00 GMT
The Scotch whisky and gin unit of Pernod Ricard, Chivas Brothers, has launched a global promotional campaign focussing on the age statement of whisky across its Scotch portfolio.
Mon, 28 Jun 2010 15:14:00 GMT
Shares in French wine and spirits company Pernod Ricard increased 2.43% to EUR64.52 (US$85.40) yesterday (29 April) as the firm raised its profit guidance on the back of a rebound in third-quarter sales.
Fri, 30 Apr 2010 14:31:00 GMT
Pernod Ricard has reported falls in profits and sales for its fiscal half-year, but the French drinks group maintained full-year guidance.
Thu, 18 Feb 2010 09:40:00 GMT
Pernod Ricard's Chivas Regal 25 Year Old Scotch whisky has tightened its ties with the film world.
Wed, 16 Dec 2009 12:20:00 GMT
Here you can find the top ten stories published on just-drinks this week.
Fri, 30 Oct 2009 16:30:00 GMT
Pernod Ricard has teamed up with designer Christian Lacroix to launch a limited edition Chivas Regal 12 Year Old Magnum.
Fri, 30 Oct 2009 12:50:00 GMT
Recent figures from drinks heavyweights Pernod Ricard and Diageo suggest that premium Scotch whisky sales are suffering in the economic dowturn.
Mon, 26 Oct 2009 13:20:00 GMT
Pernod Ricard's lower-than-expected sales slip and a plan to raise advertising spend have injected a dash of optimism into the drinks industry.
Thu, 22 Oct 2009 15:08:00 GMT
Pernod Ricard has expressed confidence in the year ahead, despite reporting a 4% drop in like-for-like sales for its fiscal first quarter.
Thu, 22 Oct 2009 08:55:00 GMT
Pernod Ricard's head of distribution has said that signs of economic improvement in some markets give the industry a reason to be optimistic going forward.
Wed, 21 Oct 2009 14:16:00 GMT
Pernod Ricard's Chivas Brothers unit has launched this year's limited edition bottling of its flagship Chivas Regal Scotch whisky brand.
Fri, 16 Oct 2009 16:53:00 GMT
Chivas Brothers, the Scotch whisky and gin business of Pernod Ricard, has promoted Simon Burley to the position of brand director for Beefeater and Plymouth Gin in the UK.
Thu, 08 Oct 2009 16:35:00 GMT
Beam Global Spirits & Wine has appointed Kevin George as senior vice president and global chief marketing officer.
Tue, 22 Sep 2009 12:16:00 GMT