Chivas Brothers: News, Information and Reviews
Chivas Brothers has launched a new 175ml bottle for its Chivas Regal 18 Year Old brand, the company announced today (13 May).
Tue, 13 May 2008 11:52:00 GMT
Chivas Brothers, the Scotch whisky and gin business of Pernod Ricard, has today (13 May) announced the appointment of Euro RSCG to handle the global advertising for its Scotch whisky brand.
Tue, 13 May 2008 11:40:00 GMT
Last year, just-drinks took part in a working party, set up following the World Whiskies Conference in 2007, to look at how to raise the profile of Scotch whisky. At this year's conference, held in Glasgow last month, the results of that working party saw the light of day for the first time. Chris Brook-Carter takes a closer look at the findings.
Thu, 01 May 2008 10:00:00 GMT
Pernod Ricard has reported a slight lift in sales for the first nine months of its current fiscal year.
Wed, 30 Apr 2008 10:50:00 GMT
Focusing on premium brands may have been a priority for spirits producers in recent years but it is economy or standard products which still drive volume growth in many markets. Jeremy Cunnington of Euromonitor International takes a look at various blended Scotch and vodka markets around the world, identifying how important standard and economy products remain and the impact they are likely to have on future growth.
Fri, 11 Apr 2008 08:59:00 GMT
Chivas Brothers has repositioned the Ballantine's 12 Year Old, as part of its strategic investment plan to "rejuvenate the brand".
Fri, 29 Feb 2008 13:12:00 GMT
Chivas Brothers, Pernod Ricard's Scotch whisky and gin arm, has unveiled a raft of gift offerings to be launched across a range of international markets over the festive season.
Wed, 28 Nov 2007 13:15:00 GMT
Global drinks majors Diageo and Pernod Ricard have slashed the prices on their whiskies ranging from 10-37% depending on the state, expect in Maharashtra.
Mon, 05 Nov 2007 16:18:00 GMT
Pernod Ricard has seen a 6.9% rise in sales in its first-quarter, helped by a lift in high end sales in markets such as China and India.
Tue, 30 Oct 2007 09:31:00 GMT
Pernod Ricard has lined up a revamp of its Ballantine's 12 Year Old blended Scotch.
Fri, 12 Oct 2007 16:31:00 GMT
Pernod Ricard has launched a 25-year-old version of its flagship Scotch brand Chivas Regal.
Mon, 01 Oct 2007 16:05:00 GMT
Pernod Ricard USA will introduce a host of special value-added packs for its brands in the US for the coming holiday season.
Tue, 11 Sep 2007 11:54:00 GMT
Pernod Ricard's annual results briefing last week suggested the company has consigned the Allied Domecq deal to history. No more talk of bedding down and integration. The emphasis was firmly on the future. But, writes Olly Wehring, in spite of the strong sales growth seen over the past year, there are a few worrying clouds on the horizon for the French drinks giant.
Tue, 31 Jul 2007 16:08:00 GMT
Spirits imports into China posted dramatic gains in 2006, rising by 36.5% to 3.5m nine-litre cases, according to the latest findings from The IWSR Drinks Record.
Tue, 31 Jul 2007 16:04:00 GMT
Terms like heritage, authenticity and personality can be seen as the building-blocks of brand image, but to establish an instant connection with consumers these attributes have to be captured visually. Michael Peters, chairman and executive creative director of brand consultancy Identica and one of the UK's foremost packaging designers, sheds light on how those qualities are translated into a look.
Tue, 24 Jul 2007 15:15:00 GMT
Chivas Brothers has unveiled an international TV marketing campaign for its Chivas Regal 18-year-old Scotch whisky targeting the financial community.
Fri, 06 Jul 2007 14:55:00 GMT