Chivas Brothers: News, Information and Reviews
Ten years on and the legacy of Pernod Ricard and Diageo's carve-up of Seagram is still being felt.
Thu, 22 Dec 2011 17:12:00 GMT
Pernod Ricard is targeting the 'entertaining at home' trend through a campaign for its Chivas Regal Scotch whisky brand in Europe's travel retail channel.
Tue, 06 Dec 2011 13:29:00 GMT
A new report incorporating the IWSR's spirits rankings and a just-drinks readership survey confirms Johnnie Walker's status as the undisputed global brand leader in the spirits sector but also has some positive findings for brands such as Jack Daniel's, Absolut and Captain Morgan.
Wed, 19 Oct 2011 09:01:00 GMT
Diageo and Pernod Ricard have dominated an inaugural list of the world's top performing spirits brands.
Mon, 17 Oct 2011 12:18:00 GMT
Cognac producers are reaping the rewards of entering China's international spirits market early, according to recent research.
Mon, 05 Sep 2011 16:51:00 GMT
Pernod Ricard is planning to build on fresh momentum for Absolut vodka by launching one variant of the brand in a spate of new markets, following a strong set of full-year results.
Thu, 01 Sep 2011 15:19:00 GMT
Strong demand for spirits in Asia and Latin America, together with consumer thirst for Jameson in the US, has helped Pernod Ricard to produce solid rises in sales and profits for its fiscal year.
Thu, 01 Sep 2011 08:25:00 GMT
Diageo's Paul Walsh isn't short of people telling him what to do with his company's money. So, on the back of a strong set of full-year results, Richard Woodard decided to have a nose around the Diageo stable to see what is still missing.
Fri, 26 Aug 2011 12:04:00 GMT
Pernod Ricard will offer duty-free shoppers in Dubai the chance to win artwork currently being used to promote its Chivas Regal Scotch whisky brand.
Mon, 01 Aug 2011 14:44:00 GMT
The latest round in the battle of the world's biggest spirit producers - Diageo and Pernod Ricard - could arguably be called a scoring draw.
Thu, 05 May 2011 15:18:00 GMT
Following on from his introduction to the woes of the PIGS markets, the first part of this month's management briefing sees Richard Woodard focus more sharply on Spain and Portugal.
Tue, 12 Apr 2011 15:00:00 GMT
In the final part of this month's management briefing, Richard Woodard rounds off his tour of the PIGS markets in Greece.
Tue, 12 Apr 2011 14:57:00 GMT
Is it a case of cultural differences, or is Pernod Ricard playing a bit coy on its attitude to mergers and acquisitions?
Wed, 23 Feb 2011 11:54:00 GMT
Pernod Ricard's Chivas Brothers unit has lined up a partnership with fashion designer Vivienne Westwood for its Chivas Regal 18 Year Old variant.
Mon, 21 Feb 2011 19:06:00 GMT
Pernod Ricard's CEO has said that China's thirst for Cognac and Scotch whisky will soon see it overtake the drinks giant's native France to become its second largest market in 2011.
Thu, 17 Feb 2011 14:47:00 GMT
Pernod Ricard's Chivas Brothers subsidiary has released globally a television advert for its Chivas Regal Scotch whisky brand.
Fri, 11 Feb 2011 13:44:00 GMT
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